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PLACES THAT I PAID
George Brown College (Sept. 2018 – Dec. 2018)
Continuing Education Course in Proofreeding (a)
Humber College (2013 – 2014)
Post-Grad Certificate in Ad Headlines Without Puns: Achieving the Impossible
University of Guelph (2009 – 2013)
Honours BA in “And How Do You Feel About That?”
PLACES THAT PAID ME
Lead Copywriter, Amica Senior Lifestyles (May 2022 – Present)
• Amica Helping Hands Charity
• Partnership with Alvéole
• Partnership with Metz Tea
• Partnership with Roy Thomson Hall
Lead Copywriter, Cineplex Entertainment (Dec. 2019 – Apr. 2022)
• Cineplex Cinemas
• Cineplex Store
• The Rec Room
• Playdium
• WorldGaming Network
• Starbucks
• Uber Eats, SkipTheDishes
• Melt Sweet Creations
• Initiated a movement that theatre popcorn calories don't count if consumed in the office
Freelance Writer/Copy Editor/Video Editor (Sept. 2010 – Present)
• Writing, editing and creative idea generation for marketing and personal communications
• MBNA MasterCard
• WTC Chartered Professional Accountant
• Ellie B. Jewelry & Watches
• Dell Video Productions
• Aeroplan
• Spin Master
• BMW
• American Kennel Club (did you know dog urine can corrode metal?!)
• Olivieri
• Camp Connection General Store
• Camp New Moon
• Adventure Valley Day Camp
• Thornhill Outdoor Education Campus
• Franklin Hotel/Black Sea Restaurant
• North Atlantic Orangestore
• LePage
• Coldwell Banker 2M Realty
• Stephen Messinger Consulting
• Fionna Fine Jewelry
• Hulah.org
• My friends and family (who now know just the right words to talk me into a discount)
Lead Copywriter/QA Asst., Town Shoes Limited (Jan. 2018 – Dec. 2019)
• Contributed to email open rate increase of 4.7% YOY, click-through rate increase of 1.51% YOY, and social following increase of >36,000
• Wrote and concepted for web, print, email, social and OOH channels for 200+ shoe brands
• Approved marketing materials before deployment by reviewing and confirming content accuracy
• Participated in two major re-branding projects, including brand identity, guidelines and diction
• Town Shoes
• Designer Shoe Warehouse (DSW)
• The Shoe Company (+Shoe Lovers Rewards and Shoe VIP Loyalty Programs)
• Shoe Warehouse
• GRAIL
• Partnership with Disney's Ralph Breaks The Internet and Frozen II
• White Ribbon Campaign to end violence against women
• Discovered that there is such thing as a "shoefie" 🤷♀️
Copywriter, Diamond Integrated Marketing (Dec. 2016 – May 2017)
• With an emphasis on the financial category, I produced concepts + copy for print ads, posters,
contests, online videos, websites, social media and event marketing
• TD
• Lucky Charms
• Campbell’s
• The JUNO Awards
• Canadian Marketing Association
• Appleton Estate
• Learned the hard way that Jamaican rum chased by sugary cereal doesn’t make for effective brain food
Jr. Copywriter, tag (Oct. 2015 – June 2016)
• With an emphasis on the food/drink category, I conceptualized and executed on magazine ads, signage, articles, social media, contests, websites, web banners, radio spots and guerrilla marketing
• Philips
• Mr. Sub
• Kraft Heinz (B2B)
• Ricoh (B2B)
• Bausch + Lomb
• Mary Brown’s
• High Liner
• First Choice Haircutters
• Soy For Life
• Agreed to take my desk Snuggie® off for client meetings
Jr. Copywriter, Rogue Inc. (Nov. 2014 – Apr. 2015)
• With an emphasis on the fashion category, I wrote for print ads, subway cards, social media, radio, loyalty programs, contests and event marketing
• Ivanhoé Cambridge/Outlet Collection at Niagara
• Oxford Properties
• TekSavvy
• Boston Pizza
• Scaddabush Italian Kitchen
• REDS Wine Tavern
• Duke’s Refresher + Bar
• Jack Astor’s (ate several of their brownie-stuffed cookies for official research)
Copywriter Intern, Upstream Marketing (June 2014 – Aug. 2014)
• With an emphasis on the automotive + insurance categories, I assisted in creating print ads, billboards, web banners, social media, pre-roll, broadcast and direct mail executions
• St. John’s Capital PreOwned Auto Group (MINI, BMW, Subaru, Hyundai, Mitsubishi)
• Anthony Insurance
• Canadian Association of Petroleum Producers
• Marine Institute of Memorial University of Newfoundland
• Was forced to wear a banana costume and walk the streets of downtown (evidence available upon request)
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